Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social media explosion?
The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players. And sports is the last true collective viewing hearth at scale.
As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness of the network is growing, and, with help from lead creative agency Pereira & O'Dell in New York, the net has become known as a fun, irreverent place to watch live sports.
Pereira & O'Dell has parlayed project work for Fox Sports 1 into top status. The new sports network today appointed the shop as its lead creative agency. The account will be run out of Pereira & O'Dell's New York office.