Robert Birge

Creative Review Shortlists Are No Longer All That Short

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much longer.

Kayak.com Chooses TBWA for Europe

Kayak.com has hired TBWA as the travel search engine's first lead creative agency for the European market.The Omnicom Group shop will run the business out of its office in Amsterdam. Sources estimated annual media spending at $25 million.

Advertising Leaders Reflect on Jobs’ Legacy

Ad industry leaders reacted quickly and passionately today to the passing of Steve Jobs, whom they described in personal terms—almost as if they had lost a friend.Most, however, had never worked with him. Still, they felt they knew him from the exceptional aesthetics of his products to his peerless ability to defy convention and embrace the power of marketing.

Graf’s ‘Tom’-foolery in First Spot for Kayak

It has been years since Gerry Graf worked at TBWA\Chiat\Day, but that doesn’t mean he can’t goof on an old boss there.

Marketers to Digital Shops: Diversify or Die

Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to marketing executives polled in a new survey from RSW/US.