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5 Creative Trends You’ll Likely See When You Tune Into Super Bowl 50

Brand Marketing

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans ha


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Jared Leto Headlines Adweek’s L.A. Roundtable

Brand Marketing

More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But [...]

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What Advertising Do You Admire and Why?

Brand Marketing

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why?

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TBWA\C\D Confirms Hire of Norman as L.A. CCO

Brand Marketing

Fresh from his split with The Martin Agency, John Norman now faces the task of running the creative department of a key office of TBWA\Chiat\Day.

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Nissan Previews Big Year for Launches

Brand Marketing

Innovation is all the rage at Nissan, as the Japanese carmaker preps for one of its busiest model launch years ever in the U.S. Starting with the Altima, the company [...]