What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans ha
Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year.
Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.
Once again, the New York office of TBWA\Chiat\Day is getting a new chief. Rob Schwartz, a TBWA veteran and its global creative president, is taking the reins of the agency's New York office, replacing Robert Harwood-Matthews, who is leaving the agency, TBWA has confirmed. Schwartz becomes the office's CEO as he sheds his global title.
More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But its creative energy also is driven by the powerful intangibles of optimism and renewal. And with digital technology linking it not only to Chicago and New York but also South America and Asia, L.A.
A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why?
Fresh from his split with The Martin Agency, John Norman now faces the task of running the creative department of a key office of TBWA\Chiat\Day.