Ritz

Interactive Soccer Ads Boost Mondelez Awareness 220%

Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough to get consumers to spend a few extra seconds with their promos.

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to buy Super Bowl ads with programmatic technology, although they will only show regionally. 

Target ‘Snacks’ Around Super Bowl Spend

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl.

Kraft Spinoff Mondelez Reviews Media

Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media planning and buying business.

Oreo Launching 100th Birthday Campaign With Nascar

Oreos turn 100 this year, and the brand is turning to longtime partner Nascar to help tease a new yearlong celebration launching next month.