Ritz crackers

Is Vine’s Loop Counter Useful or ‘Weird’ Marketing Math?

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in gauging the effectiveness of short clips.

Target ‘Snacks’ Around Super Bowl Spend

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl.