Rising Star

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.

Nobody Wants to Marry Harry

It's not like you could have made a second season of gag reality show I Wanna Marry Harry, anyway, but Fox execs who might have been considering the option aren't going to get the chance with these ratings.

Submit Your Candidates for the 2014 Media All-Stars [Updated]

Updated: The deadline for submissions is March 14, 2014. Adweek's 2014 Media All-Stars issue comes a little earlier than usual this year. 

IAB’s Rising Stars Shine, but on the Horizon

When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the increasingly savaged banner. But it’s unclear if that has happened just yet.