Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.
It's not like you could have made a second season of gag reality show I Wanna Marry Harry, anyway, but Fox execs who might have been considering the option aren't going to get the chance with these ratings.
Updated: The deadline for submissions is March 14, 2014. Adweek's 2014 Media All-Stars issue comes a little earlier than usual this year.