Rihanna is building buzz around her new album with a tricky campaign from Samsung and 72andSunny.
The New York City channel is now live on Snapchat. One of the app's most popular features, its Local section used widely on college campuses, is now giving New Yorkers a way to send snaps to one big "Our Story," creating a quick montage of what's happening all around town.
Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media.
Britain's Advertising Standards Authority is once again stepping in to save us all, this time from a saucy ad for Rihanna's perfume, Rogue.
Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top 40 lists, while other popular artists (for example, Kanye West and Taylor Swift) may see a sea of gender uniformity as they stare out from their stages.
Writing decent comedy is amongst the hardest things to pull off in the world of storytelling. And to write comedy that engages 10 million subscribers like YouTube star Nigahiga (real name Ryan Higa) is no laughing matter. Higa has made a pretty big name for himself since he started posting videos seven years ago, accumulating over 1.5 billion views on his YouTube channel. His sketches have evolved into little mini series within his channel, as various character frequently reappear. Higa exhibits smart writing and smart editing—at times reminiscent of SNL sketches sans the celebrity appearances. Despite such huge success, Higa's earlier and most popular videos push up against, and often cross the line between the humorous and insensitive.
Specs Who Demi Lovato Age 21 Accomplishments Singer-songwriter; judge on Fox’s The X Factor (Season 3 premiered this week); appearing in Glee this season
VEVO celebrated a number of records this year, including a 24-hour viewership benchmark for Miley Cyrus (10.7 million in a 24-hour period for the “We Can’t Stop” video) that was broken a few weeks later by One Direction, whose video for “Best Song Ever” scared up 12.3 million views in one day.