Want to Know When Rihanna’s New Album Drops? Follow This Samsung Campaign
Brand Marketing
Rihanna is building buzz around her new album with a tricky campaign from Samsung and 72andSunny.
Which Music Artists Transcend the Gender and Age Divides
Performance Marketing
Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top [...]
PewDiePie Added Most YouTube Subscribers in 2013
Performance Marketing
For PewDiePie, the new bros just keep on coming.
Ryan Higa Shows Signs of Growing Up
Performance Marketing
Writing decent comedy is amongst the hardest things to pull off in the world of storytelling. And to write comedy that engages 10 million subscribers like YouTube star Nigahiga (real [...]
X Factor’s Demi Lovato Has a Passion for the Paranormal
Specs Who Demi Lovato Age 21 Accomplishments Singer-songwriter; judge on Fox’s The X Factor (Season 3 premiered this week); appearing in Glee this season
VEVO Reports 44 Billion Views During the 1st Half of 2013
Performance Marketing
VEVO celebrated a number of records this year, including a 24-hour viewership benchmark for Miley Cyrus (10.7 million in a 24-hour period for the “We Can’t Stop” video) that was [...]