ridesharing economy

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see them.

GetTaxi Nabs Another $150 Million in Funding

GetTaxi—a consumer taxi app that has seen success in cities in Israel, Russia and the U.K.—launched in the United States this week, in New York, and secured an additional $150 million in funding, bringing the total raised to-date to $207 million. The company partners with local fleets to provide taxi service to consumers.