Rick Ross

This Documentary About Rick Ross Is Actually a Pretty Impressive Ad for Checkers

It's not often you get to realize a childhood dream. And rapper Rick Ross just bought his—a Checkers franchise in his hometown, Carol City, Florida. Curiouser still, the purchase has led to the creation of a tiny documentary, which the drive-through restaurant chain is using as branded content. 

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire.

Reebok Fires Rick Ross for Alleged Rape Lyrics

Reebok today told rapper Rick Ross to get lost because his new song "U.O.E.N.O." cheerfully describes what seems to be a date-rape scenario. A brand spokesperson revealed via email that the one-year partnership is over.