After setting off on a trip across the world—stopping in India, Morocco and Italy—Chandelier Creative founder and creative director Richard Christiansen returned to his agency with an idea that would help inspire its people and clients. He wanted the agency to create powerful work that made a difference in the world.
New York agency Chandelier Creative is known for many things: its ads for retailers like Target and Old Navy; its founder and creative director Richard Christiansen's taste in interior design; and its legendary holiday parties, for starters. Last year's bash was a tribute to Dolly Parton that featured Paul Reubens, Rufus Wainwright and enough glitz to earn a writeup in the New York Times Style Section before the doors even opened. "Seven hundred people came to last year's party," Christiansen tells AdFreak. "This year everyone asked, How are you going to top that?" His answer may surprise you. This holiday, the agency founder is skipping the usual festivities and giving all 42 of his employees a special present—a weeklong trip to Japan with all expenses paid by the agency.