Richard Branson

After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.

Meet the Most Interesting Space CEO You’re Not Following on Twitter

Tory Bruno, CEO of United Launch Alliance

6 CEOs Who Have More Twitter Followers Than Their Companies

Sure, you would probably suspect for some of the world’s biggest brands to have a mass following on Twitter, but what about the chief executive officers behind those companies? While some CEOs leverage social media to tackle customer service head-on, most use it to simply tweet out relevant news about their respectable industries while putting a face on their brands.

Together at Last: Richard Branson and the Most Interesting Man in the World

What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently. To promote the upcoming reveal of the first Virgin Hotel, located in Chicago, iconic billionaire Richard Branson has created an ad that also features actor Jonathan Goldsmith, best known as Dos Equis' Most Interesting Man in the World.Of course, Branson never refers to his co-star by his nom de meme, but the creative concept is not too far off from the usual Dos Equis fare. Branson pontificates on rumors about his long-awaited, frequently delayed hotel launch, with mythical tidbits like, "The beds are so springy, they had to lift the ceilings 16 inches."It's not the most cinematic or flawlessly performed ad. But for a one-city hotel promotion, it's a pretty clever combination of two epic marketing personalities. Starting Wednesday, the hotel will also be displaying similar "rumors" outside the building at 203 N. Wabash Ave. If you tweet a rumor of your own from the Virgin Hotels website, you could be entered to win a two-night stay at the hotel.

Beverly Hills Hotel Boycott Gathers Steam

The International Women's Media Foundation (IWMF) has joined a growing boycott of the Beverly Hills Hotel, pulling its Courage in Journalism Awards ceremony from the venue.

Virgin Galactic Is Going to Be Social Media on Rocket Fuel

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space.

Sean ‘Diddy’ Combs Pitches Revolt and Tells Advertisers How to Be Cool

CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage at Cannes Lions with Translation CEO Steve Stoute to pitch the fall launch of his

Liberty Takeover of Virgin Media U.K. Again Pits Malone Against Murdoch

London ad sources expect a European marketing onslaught from a combined Liberty Global-Virgin Media company after Liberty founder John Malone announced the cable giant’s $16 billion agreed takeover of the U.K. telecom firm.

Ad of the Day: Virgin Mobile

An honest question: What is that effect called? '70s filter? Mother New York's new spot for Virgin Mobile manages to perfectly capture that washed-out look found in every Steven Spielberg movie between roughly Jaws and E.T.: The Extra-Terrestrial.