After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback
Brand Marketing
This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.
Virgin Galactic Is Going to Be Social Media on Rocket Fuel
Performance Marketing
It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space.
Sean ‘Diddy’ Combs Pitches Revolt and Tells Advertisers How to Be Cool
Brand Marketing
CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage [...]
Liberty Takeover of Virgin Media U.K. Again Pits Malone Against Murdoch
London ad sources expect a European marketing onslaught from a combined Liberty Global-Virgin Media company after Liberty founder John Malone announced the cable giant’s $16 billion agreed takeover of the [...]
Ad of the Day: Virgin Mobile
Brand Marketing
An honest question: What is that effect called? '70s filter? Mother New York's new spot for Virgin Mobile manages to perfectly capture that washed-out look found in every Steven Spielberg [...]