Creative Programmatic: The Need for Better Rich Media Ads
Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the [...]
Forrester Throttles Down Online Outlook
Performance Marketing
Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier [...]
Google Report: Display Engagement Flat Despite Rise of Rich Media
Performance Marketing
Move over, plain old Flash. Rich media display ads are taking over, according to Google’s latest display benchmark report. Rich media ads served on Google’s DoubleClick platform increased twofold in [...]
Craig Greenfield’s Redefining Performance Marketing: The Search Engine Results Page of the Future
Performance Marketing
Although impossible to predict exactly how tomorrow’s SERPs will look, marketers can position their brands for future SERP domination by focusing content creation strategies on some known trends that are [...]
Is the Future of Video Advertising Now?
Publishing Executive has an article in this month’s issue about rich media and how publishers are using it in various ways. They asked me to contribute to the story, and [...]