After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same.
Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not only did rich media ads deliver 267 percent more clickthroughs than a traditional banner, but banners also came in dead last in in-screen impressions.
When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T, Verizon, T-Mobile, Comcast, Cox and Sprint as advertisers.
Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier predicted.