rga

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase

What can a hot tub that makes its own shopping list tell us about the future of the internet?

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.

Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines

In late September, J.

These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own agency scene to match.

R/GA Hires Former Saatchi & Saatchi New Zealand CEO to Run Its L.A. Office

R/GA, or "the company for the Connected Age," has hired Nicola "Nicky" Bell to lead its Los Angeles office in the role of SVP, managing director. She brings 25 years of agency experience to the job after holding leadership positions in Australia, New York and New Zealand, most recently spending six years as CEO of Saatchi & Saatchi New Zealand.

Here’s the Definitive Plan for Your Week at Cannes

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, […]

Nike Is Giving Away Kyrie Irving’s New Sneaker Boxed Up Like Krispy Kremes

Kyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut. 

As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs

For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month, the concept became a reality with the release of the shop's Adaptoys campaign, which was launched in partnership with the Christopher & Dana Reeve Foundation.

It’s Time for Marketing’s ‘Token Women’ to Shatter the Glass Holding Others Down

At this year's South by Southwest, I snuck into the back of a panel on bro culture called "Dude, Where's My Patriarchy?" On stage were four women on whom I have Twitter-crushed hard for a while: journalists Ana Marie Cox, Rachel Sklar and Jazmine Hughes, and communications powerhouse Tracy Sefl.

Millennials Don’t Care If You Don’t Get Them, Samsung Says in Its Latest Grab for Cool

Samsung is looking to cozy up with the youths by proving it gets what it means to be a millennial ... and that it's cool with it.