Reynolds Made a Clever Instagram Cookbook That Feels Like an ‘Endless Table’

Foodies are already some of Instagram's heavy hitters, so Reynolds turned its account into a giant dinner table by stitching together glossy, overhead pictures that take ad

Why It Looks Like the Cubs Are Wrapping Wrigley Field in Aluminum Foil

When rain falls on Wrigley Field this season and the tarp gets rolled onto the field, Chicago Cubs fans will be treated to a clever marketing surprise.

Top Chef’s Hot Recipe for Brand Tie-Ins

Matt Reichman, vp of production at Bravo and an executive producer on the network's hit competition series Top Chef, talks about why brand integrations are more important than ever, the wackiest marketing stunt the show has done in its 12 seasons, and his dream advertiser t

Havas Worldwide Chicago’s New Chief Is a Familar Face

Havas Worldwide has installed a new president atop its Chicago office but he's a familiar face at the agency.

Havas Creative Chief Jason Peterson Is Now Also a President

It’s not the first time Jason Peterson has been more than just a creative chief. This time, however, the scale is much bigger. Peterson, chief creative officer at the Chicago office of Havas Worldwide, today adds the role of co-president. The office, whose top accounts include Citibank, Dish Network (digital ads) and Reynolds, employs about 300 staffers.