rewards program

McDonald’s Now Accepts American Express Rewards Points

American Express is partnering with McDonald's to offer a new service that allows rewards program cardholders to redeem points for meals.The pay-with-points service launches this week in New York and Chicago, rolls out next week in Phoenix, Ariz., and will be available in all U.S. locations by December.

Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns.

San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today.