These Media Plans Represent Creativity at Its Finest, Regardless of Budget
Brand Marketing
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group [...]
WPP Created One Big Digital Shop From 8 Smaller Ones
Brand Marketing
WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent [...]
Publicis Buys AR New York
Brand Marketing
Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed.
MediaCom Wins Revlon’s Global Media Planning and Buying Business
Brand Marketing
MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business [...]
Two WPP Shops Win Revlon’s Global Creative Account
Brand Marketing
Finally, some good news for Young & Rubicam. Revlon has hired the agency’s London office and sister shop Taxi in New York to handle the cosmetics company’s global creative business. [...]
Ad of the Day: Revlon
Brand Marketing
It's always interesting when a famous feature-film director decides to make a commercial. My favorite of all time is probably Wes Anderson's American Express spot, illustrating the fictitious (or maybe [...]