reviews

Here’s How an Agency Can Make Its Staff Performance Reviews Less Arbitrary

Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token.

BBDO Wins Tropicana, Expanding Its PepsiCo Client Roster

BBDO has won lead creative duties on the Tropicana account after a review. "We are excited to work with BBDO to help bring great marketing to life for Tropicana in 2016," says Rachel Fiely, the client's senior director of marketing.

Energizer Is Parting Ways With the Agency That Made Its Bunny Famous

The iconic Energizer Bunny may continue to appear in campaigns for the battery brand, but the agency that popularized the iconic mascot won't be the ones creating those ads.

Yelp, YP Partner in Local Advertising Deal

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, will now connect its clients with Yelp.

Hotels.com Creative Review Is Underway

Travel accommodations website Hotels.com is reviewing its creative advertising account. The lead role is currently handled by Y&R in Chicago, which won the business in 2009. Y&R declined to comment on the review, or whether the agency would defend.

Leo Burnett New York Wins Alouette Cheese

Leo Burnett New York is now leading strategy and creative for Alouette Cheese following a review, according to sources. The agency beat out Havas and Publicis, the agency, for the account. Alouette previously handled creative in-house.

Spark Wins Ace Hardware’s Media Duties

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned.

BBH New York Wins PlayStation

Sony PlayStation has hired BBH New York as its lead creative agency following a review, the brand announced Tuesday. Interpublic Group's Deutsch LA has handled the account since 2007. 180LA and Anomaly also participated in the review.

Mondelez Expands MediaVest’s Duties

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media, include work on brands like Trident and Stride. 

Costs Driving Creative Reviews

As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on cost and efficiencies when reviewing their accounts.