Priceline ‘Negotiators’ Put Creative Up for Review
Brand Marketing
Priceline.com's creative business is up for review, the company has confirmed. Ark Advisors in New York is the consultancy hired to run the process. Ark could not immediately be reached, [...]
Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers
Brand Marketing
One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to [...]
LendingTree Hires Grey San Francisco to Expand the Brand’s Message
Brand Marketing
LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began [...]
21st Century Fox Hopes to Complete its Massive Media Review By Year’s End
Brand Marketing
The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal.
Accounts in Review: PHD Becomes a Leading Player on SC Johnson
Brand Marketing
In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying [...]
P&G, U.S.’s Largest Advertiser, Is Putting Its North American Media Business in Review
Brand Marketing
America's biggest ad spender is putting its North American media business into review, according to sources.