Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches
Brand Marketing
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative [...]
In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency
Brand Marketing
It has been a busy week for Sony PlayStation.
Accounts in Review: SunTrust Hires a New Lead Shop
Brand Marketing
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below [...]
Ragú and Bertolli’s New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels
Brand Marketing
Like with sports teams and their players, one corporation's castoffs can become another's superstars.
Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders
Brand Marketing
Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to [...]
Inspiring or Insulting? Lyft’s Unusual Offer to Small Shops in Its Review Gets Mixed Reaction
Brand Marketing
The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding [...]