Are User Reviews Hurting or Helping?
Performance Marketing
A 2016 research study conducted by Censuswide for the Chartered Institute of Marketing found that 25 percent of consumers claim they've seen a fake online review — and the problem [...]
Why JWT’s Chairman Wants to Talk About Rhode Island Tourism
Brand Marketing
So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review?
After Working With the Same Agency Since 1981, American Airlines Launches Global Review
Brand Marketing
American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier.
The GSK-Novartis Deal Triggered This Global Media Pitch
Brand Marketing
GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis.
Accounts in Review: Creative Searches Pick Up, a Bit
Brand Marketing
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's [...]
Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency
Brand Marketing
Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.