IPG’s Net Income More Than Tripled in the First Half
Brand Marketing
Interpublic Group's net income more than tripled in the first half of the year, thanks to solid revenue and earnings growth in the second quarter. Second-quarter net income grew 24 percent to $99.4 million, [...]
Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter
Performance Marketing
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.
How Many Leads Do You Need?
Performance Marketing
One key to successful B-to-B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate [...]
10 Keys to Candy Crush’s $500 Million IPO
Performance Marketing
Candy Crush Saga is headed to Wall Street with a public offering that could value the company at up to $10 billion, according to the filings.
Net Income Falls at Interpublic
Brand Marketing
Net income fell at Interpublic Group last year—both in the fourth quarter and for the full year—despite revenue gains in each period. Revenue grew 3 percent in Q4 to $2.12 [...]
Organic Growth Flattens Out for Publicis Groupe
Brand Marketing
Publicis Groupe, in the process of a merger with Omnicom Group, said organic growth was flat in the fourth quarter of last year, in contrast to a 3 percent rise [...]