Cats, Cars, and Cuddles: How to Reduce Inventory and Raise Revenue
Performance Marketing
For this promotion, making a modest financial gift to the Humane Society while Uber delivers kitten’s right to my office seemed like a no-brainer.
WPP’s Martin Sorrell Says Netflix Needs Ads to Pay for Original Content
Brand Marketing
Martin Sorrell is never shy when it comes to expressing his opinion about other businesses, and the WPP Group CEO was at it again today, questioning whether Netflix can consistently [...]
Revenue Grows at IPG, but Company Still Records a Loss
Brand Marketing
Revenue grew overall and organically at Interpublic Group in the first quarter of 2015, but the company still recorded a net loss.
Omnicom Group Sees 2% Net Income Growth in Q1
Brand Marketing
Omnicom Group eked out a net income gain of 2 percent in the first quarter, despite a revenue decline.
Favorable Exchange Rates Boost Publicis Groupe’s Growth
Brand Marketing
Publicis Groupe said organic growth was flat in the first quarter while the positive impact of foreign exchange and acquisitions like Sapient boosted revenue growth by 32 percent.
Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going
Brand Marketing
Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for [...]