Are Publishers Really Putting Their Audiences First?
What a time to be alive… the people, fresh from taking the U.K. out of Europe, are sending a reality TV star to the White House and the brightest brains [...]
7 Ways City & Regional Publishers Are Growing Their Business
The mood at the recent City and Regional Magazine Association Annual Conference in Denver was upbeat and cautiously optimistic that business was improving with much of the focus on new [...]
BoSacks Speaks Out on Newsstand, Ratebase, And the Magazine Industry
We are at an interesting crossroads in the magazine industry. Not all business plans are, if you will pardon the expression, on the same page. There is a large set [...]
Review & Thoughts on the 2016 Digital Innovators’ Summit in Berlin
I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to [...]
Drive Your Buyer’s Lifecycle, Increase Revenue and Retention
Performance Marketing
The process of acquiring and sifting traffic into engaged, and ultimately buying, prospects is critical to your customer acquisition efforts. Managing your audience is often referred to as the early [...]
Tallying the Many Ways Publishers Earn Online Revenue
Meeting a publisher who makes almost no money online is still astoundingly easy to do. “Our readers prefer print” is always the response. I love print too, but waiting for [...]