The Metric Every Publisher Should Use in 2019: “Revenue at Risk”
I was recently speaking with the head of operations at a large news publisher about their 2019 advertising strategy. His company is focused on a mix of initiatives, from private [...]
Publishers Say Email is #1 Revenue-Driving Technology
When we talk about technology in the publishing industry, we often discuss what’s new and groundbreaking, like how publishers are using chatbots to deliver personalized newsfeeds or dipping their toes [...]
How to Stop Ad Fraud, Fake News & Ad Blocking From Tanking Publisher Revenue
Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud [...]
5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals
“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That [...]
Research Shows Most Publishers Don’t Have a Plan to Address Distributed Content
Today Publishing Executive released a research report on how publishers are managing the challenges of distributed content (content hosted and consumed partially or in full on external platforms, such as [...]
Publishers Buying Marketing Agencies Is Just One Sign of the Times
Editor’s Note: Yesterday, AdAge ran a piece titled, “Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016.” PubExec blogger BoSacks shares his take on why this trend should come [...]