The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them
Creativity
The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To [...]
Molson’s World-Traveling Beer Fridge Can Be Opened Only With a Canadian Passport
Creativity
I'm not sure I'd swipe my passport through a vending machine, regardless of the reward, but perhaps I would if I were Canadian and needed a beer badly enough. Molson [...]
‘Metro’ Newspaper Hides Mobile Edition in Tiny Newsboxes
Creativity
Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made [...]
Hair-Loss Ad Uses Mirrored Ceiling to Point Out Your Bald Spot
Creativity
Canadian ad agency Rethink pulls what we in the ad-criticism business call a "dick move" with its campaign for Panorama Hair, with ads on the mirrored ceilings of subway trains [...]
Sexy grandmas confirm wonders of science
Creativity
Science World in Canada pays tribute to GILFs everywhere with its "Ice Creamy Goodness" spot above, from Rethink Communications in Vancouver. The non-profit group is devoted to "inspiring future science [...]
This is your brain on D&M Publishers’ books
Creativity
This ad campaign from Rethink in Vancouver for D&M Publishers, an independent publishing house in Canada, might be a tad too clever for its own good. See the three full [...]