This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs
Performance Marketing
Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that.
Facebook Buys a Company That Could Solve an Annoying Online Ad Problem
Performance Marketing
Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's [...]
Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds
Performance Marketing
Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community [...]
This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid
Performance Marketing
Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a [...]
Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game
Performance Marketing
Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too [...]
Twitter’s Tailored Audiences Program Gets More Targeted
Performance Marketing
Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today.