retargeting

Facebook Advertisers Now Have More Ways to Create Retargeted Ads

About two years ago, Facebook launched dynamic ads—the retargeted promos that pop up in newsfeeds after someone looks at a product on a retailer's website or mobile app. 

This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs

Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that.

AOL’s Digital Prophet Says Millennials ‘Are Freaky for Video’

After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International Festival of Creativity, talking about code, culture, brands and how to appeal to millennials through ads.

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook


Facebook Buys a Company That Could Solve an Annoying Online Ad Problem

Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's the kind of ad that shows up after someone searches for clothes and accessories, and then the relevant ad appears on some other Web page.

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the service widely so marketers can get access to its iPhones, iPads and computers.

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a unique malady of his—he's a professional sword swallower but has trouble swallowing his vitamin pills without gagging.

Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too much success to stop.

Twitter’s Tailored Audiences Program Gets More Targeted

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today.

Facebook Gives Retailers New Tool to Gauge Sales

Facebook is now helping retailers close the loop from placing ads to making sales.