Why Pulling Out of Amazon Is the Smartest Decision for Your Brand
Performance Marketing
Nike announced that as part of the company’s focus on elevating consumer experiences through more direct, personal relationships, it will stop selling its merchandise directly to Amazon.com. Here’s why Nike [...]
Amazon Accused of ‘Surge Pricing,’ Misleading Consumers During Prime Day
Performance Marketing
According to a recent report, a vendor who sells direct through Amazon has stepped forward to accuse the e-commerce giant of misleading business practices. Specifically, the vendor said that Amazon [...]
The Effectiveness of Pop-Up Shops and Partnerships
Performance Marketing
During a recent visit to New York City, I passed through Grand Central Station. There, I saw a hotbed of shopping activity: A section of Grand Central had been converted [...]
Retail’s Future: The Store as Entertainment
Performance Marketing
When was the last time you went to a store and felt happy just by being there? Remember the movie, “Breakfast at Tiffany’s”? In it, Holly Golightly lovingly looks into [...]
How Instagram’s “Shop Now” Button is Shaking Up Publishers’ Social Commerce Strategies
There seems to be a misconception these days that brands can slap a “Shop Now” button onto an Instagram post and instantaneously produce significant revenue. Yes, the behemoth platform has [...]
A Modest Proposal: How to Grow Magazine Sales at Specialty Retail
In the first week of January 2017 major retailers announced that they would close hundreds of brick-and-mortar stores, eliminating major outlets for magazine distribution. Now, more than ever, it is [...]