retailer

Singapore Retailer Apologizes for Writing ‘Rape Us Now’ on Black Friday Site

It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for.The brand's shopping site featured a Black Friday sale button labeled "Rape Us Now," which apparently was a reference to how low the prices were.Given that the site's audience is almost entirely made up of young women, it didn't take long for some to take notice.

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its stores.

Why Neiman Marcus Is a Fan of South by Southwest

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in their respective fields.

Mindshare Wins Pitch for This Retailer’s Account

Nordstrom has found a new agency for its media account.Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year and more than $15 million in the first half of 2014, according to Kantar Media.

HHGregg Selects New Agencies

Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources.The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively, sources said. HHGregg’s media spending exceeded $105 million last year, according to Nielsen.

Four Finalists Pitch HHGregg’s Business

HHGregg is in the late stages of an advertising review, with four agencies preparing for final pitches later this month, the retailer has confirmed.Both creative and media efforts are in play. So creative shops are partnering with media agencies to pitch the business.