Returns Are the Final Frontier for E-Commerce Dominance
Performance Marketing
E-commerce has had to overcome several barriers in its relatively short lifespan. (Well, relatively short for a Baby Boomer. But not so much for Millennials and Gen-Zers, who don’t remember [...]
Marketing Challenge: What To Do With the Trump Brand?
Performance Marketing
What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms that start at $400; golf club memberships for [...]
With October Behind Us, Amazon Wastes No Time Kicking Off the Holiday Shopping Season
Performance Marketing
On its Black Friday Deals Store, Amazon began rolling out thousands of holiday deals with new sales and promotions launching nearly “every five minutes.”
There’s a Place for Trending, Niche Magazines at Checkout
Last week I posed the question, “Does the Supermarket Checkout Belong to 7 Publishing Companies?” I used as an example an independent retail chain in Michigan, serviced by an independent [...]
Does the Supermarket Checkout Belong to 7 Publishing Companies?
Consumers pushing their cart through Giant Foods, Loblaw’s, Raley’s, or any other supermarket chain in North America must think there are only 35 magazines published. People, US, Woman’s World, Better [...]
Singapore Retailer Apologizes for Writing ‘Rape Us Now’ on Black Friday Site
Creativity
It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The [...]