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Retail’s Future: The Store as Entertainment

Performance Marketing

When was the last time you went to a store and felt happy just by being there? Remember the movie, “Breakfast at Tiffany’s”? In it, Holly Golightly lovingly looks into [...]

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What the Hell Is Happening to Retail?

Performance Marketing

Retail is having a moment right now. Since the calendar flipped to 2017, we’ve seen more bankruptcies than all of last year. What's going on?

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This Ad About Dangerous Driving Is 100% Not Headed Where You Think It Is

Creativity

Imagine a road without rules—one where you can drive like a madman, cut people off at will, and stop wherever you want for an impromptu selfie. That might sound either [...]

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This Documentary About Rick Ross Is Actually a Pretty Impressive Ad for Checkers

Creativity

It's not often you get to realize a childhood dream. And rapper Rick Ross just bought his—a Checkers franchise in his hometown, Carol City, Florida. Curiouser still, the purchase has [...]

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These Smart Retail Shelves Tell Brands All About Who Is Looking at Their Products

Performance Marketing

The next time you pick up a six-pack of Coca-Cola at your local grocery store, artificial intelligence may be analyzing your eye movements and facial expressions.

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This Grocery Chain Just Mocked Amazon Go as a Latecomer With a Snarky Remake of Its Ad

Creativity

Four years ago, we started to wonder—what would shopping look like if you could walk into a store, grab what you want and just ... go?  That's how the ad [...]

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GNC Plans a Fourth-Quarter Comeback This Year With Its Super Bowl Ad Debut

Brand Marketing

Among the many familiar faces, including Skittles and GoDaddy, one new brand will be making its Super Bowl debut this year: GNC, long known as the place one goes to [...]

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How Sperry’s ‘Micro-Influencers’ Reach Impressive Heights for Little Cost on Instagram

Media Influencers

Sperry, which is known for its boat shoes that anchor its 41 U.S. stores, is ramping up its digital marketing game—specifically on Instagram. Since eMarketer recently predicted 74 percent of U.S.

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Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Creativity

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father [...]