NARS’ Benjamin Lord on AI-driven Experiences, CRM and Growth in Asia
As the Executive Director of Global Digital Marketing & Omni Consumer Journey for NARS Cosmetics, Benjamin Lord has a tall order, tasked with connecting shopper strategy, experience and innovation across [...]
5 Multichannel Video Marketing Tactics to Engage Holiday Shoppers
Performance Marketing
Utilizing a multi-pronged holiday video marketing approach enables marketers to take their seasonal performance to the next level by increasing visibility through social media platforms and search, while also boosting [...]
The Heart of Retail
Evolving retail brands takes innovation driven by the right team, the right leadership and a whole lot of heart. Not just heart for your customers, but heart for your team [...]
Swimming in Amazon Shopping — for the Exotic and Different
Performance Marketing
Amazon shopping is its own beast. When I moved to Brazil, any mention of “Amazon” immediately conjured up visions of this great river teeming with hungry piranhas, surrounded by nearly [...]
Millennial Habits on Black Friday 2015 vs. 2017
Performance Marketing
New research from Influenster shows how Millennial Black Friday and Cyber Monday shopping habits have changed. And while it's certainly not great news for in-store retail, it's not as big [...]
The Future of Retail Is in a Data Stream Near You
Performance Marketing
For all of the digital disruption, store closures and bankruptcies, the retail industry still has not had its transformative “moment.” While some might see a slow death through a thousand [...]
What Newsstand Professionals & Rodney Dangerfield Have in Common
A few weeks ago I was one of 45 other newsstand professionals who broke bread at the 30th Anniversary of the Hudson Retail Group, the largest operator of concessions in [...]
The Newsstand Needs a Business Model That Welcomes Innovation
A small publisher called me a few weeks ago because he wanted his magazine to be distributed across the country. His editorial focus has an appeal that would attract buyers; [...]
Amazon Accused of ‘Surge Pricing,’ Misleading Consumers During Prime Day
Performance Marketing
According to a recent report, a vendor who sells direct through Amazon has stepped forward to accuse the e-commerce giant of misleading business practices. Specifically, the vendor said that Amazon [...]
The Effectiveness of Pop-Up Shops and Partnerships
Performance Marketing
During a recent visit to New York City, I passed through Grand Central Station. There, I saw a hotbed of shopping activity: A section of Grand Central had been converted [...]