JCPenney Returns to Sales Strategy Online, but Struggles Persist
Brand Marketing
One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent [...]
Macy’s, Diddy Hawk $223 Digital Sweater
Performance Marketing
Macy's and hip-hop/fashion mogul Sean John Combs—aka Puff Daddy, P. Diddy, Diddy, and so on—last week introduced a sweater with an unusual feature: video.