Mobile-First? Mobile-Only? Or Simply Screen-Optimized
Performance Marketing
The latest comScore report “Cross-Platform Future in Focus 2017” continues to inform as to how we consume content via our total digital (desktop and mobile) devices. I spend much of [...]
Responsive Design: This Changes Everything
Performance Marketing
Like many businesses, we put off making updates to our Web page because we were … um … well … simply too busy. And shame on us. As marketers, we [...]
A Turnaround Idea for Slow 4Q Sales
Performance Marketing
Only about 30 days or so are left in the holiday season for 2013. Black Friday and Cyber Monday are around the corner. And if you're looking at your early [...]
Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?
Performance Marketing
Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically [...]
Startup Pushes Pinterest-Like Native Ads Play
Performance Marketing
Every day, another company makes a foray into native advertising. But this latest one is less about editors and custom content.
Publishers Love Responsive Design, But There Are Imperfections
Performance Marketing
Publishers are in love with responsive design. But every new relationship has its challenges.