Snapchat’s 7 Brand Partners for the Summer Olympics

Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live S

How Much Are New Year’s Resolutions Worth?

As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study by digital ad-tech firm SocialVibe, 44 percent of us made resolutions this year. Move the age bracket to 25-44 and it jumps to 52 percent.