Stimulating Action With Color
Performance Marketing
There is growing scientific evidence of how the brain processes color and how color impacts our feelings and how we respond. Over the years, some direct marketers have wondered about [...]
Brands Must Turn to the Dark Data Side
Brand Marketing
Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today [...]
This Is How Men Grocery Shop
Performance Marketing
Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as [...]
B-to-B Prospecting Data Just Keeps Getting Better
Performance Marketing
The most reliable and scalable approach to finding new B-to-B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B-to-B marketers [...]
7 Ways to Polish Your Video Concept and Message
Performance Marketing
Whether you've been using video to market your product or services for a long time or are just getting started, there is always the question of content: "What do I [...]
38 Marketing Words That Sell in Social Media
Performance Marketing
Are the words that generate response from social media and blogs different than words that work for direct mail? Or are digital marketers finally figuring out the most responsive words [...]