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The 4 Types of Dads Marketers Need to Know This Father’s Day

Brand Marketing

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, [...]


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3 Ways Empathy Can Help You Build a Killer Strategy

Brand Marketing

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar.

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Online Ads for High-Paying Jobs Are Targeting Men More Than Women

Performance Marketing

A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.

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Why Won’t Millennials Call Me?

Performance Marketing

Maybe it all started with AOL Instant Messenger when they were teens. They created acronyms like PIR (parent in room), 9 or PAW (for parents are watching), and other secret [...]

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The Purpose-Driven Brand

Performance Marketing

Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our lives and the need to actively [...]

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A Surprising Look at the Brands That Connect Best With Today’s Cultural Priorities

Brand Marketing

How can you measure a brand's relevance to today's culture?