The 4 Types of Dads Marketers Need to Know This Father’s Day
Brand Marketing
Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, [...]
3 Ways Empathy Can Help You Build a Killer Strategy
Brand Marketing
I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar.
Online Ads for High-Paying Jobs Are Targeting Men More Than Women
Performance Marketing
A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.
Why Won’t Millennials Call Me?
Performance Marketing
Maybe it all started with AOL Instant Messenger when they were teens. They created acronyms like PIR (parent in room), 9 or PAW (for parents are watching), and other secret [...]
The Purpose-Driven Brand
Performance Marketing
Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our lives and the need to actively [...]
A Surprising Look at the Brands That Connect Best With Today’s Cultural Priorities
Brand Marketing
How can you measure a brand's relevance to today's culture?