Content Marketing After the Sale
Performance Marketing
If the content you’re creating is aimed only at prospects and leads, you’re missing an important marketing opportunity. Content marketing to existing clients will help you increase revenue and ROI [...]
B2B Publishers Find Success Selling Human Expertise
In a recent political debate with a friend, I claimed that I talk daily with leading experts across a wide range of industries. Who? Publishers of B2B media. Coincidentally yet [...]
5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital
Brand Marketing
The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point [...]
Facebook’s Algorithm Tweaks Show Limits of Data Science
As noted in my recent post on Publishing Executive, Facebook has been evolving its algorithm for deciding which content gets inserted into a user’s news feed. In the latest tweak, [...]
Wanted: Surveys of Surveys
Performance Marketing
We are bombarded with surveys. Buy a car, get a phone call asking for your opinions. Buy groceries, and the checker gives you the receipt and asks you to answer [...]
Marketing Opportunities Look Like This
Performance Marketing
In marketing, and in business in general, they say you must be able to recognize and seize opportunity. It's a truism, an aphorism, a cliche: You must seize the day! [...]