A Map or a Matrix? Identity Management Is More Complex By the Day
Performance Marketing
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
A Popular, Yet Failing Cold Email Technique
Performance Marketing
It's shocking. Sales teams across the globe are telling prospects, "You should invest in what I sell — because this research says so" and expecting to start conversations. But using [...]
In a Contest of Opinions, You’ll Lose — Research in Healthcare Marketing
Performance Marketing
How do you know? It’s a question difficult to answer and defend without supporting data. That’s why research is so important to healthcare marketers.
A Simple Guide to Building Backlinks Via Outreach
Performance Marketing
Backlinks are the backbone to good SEO, and they have been since the earliest days of Google. There's no better way to establish a website's credibility than to see which [...]
What Target Marketing Readers Want … We Think
Performance Marketing
We want to improve the quality of the content and the user experience on Target Marketing, and I need your help to do that. We're in the middle of a [...]
Millennial Irony: Now They Eat Out Too Much
Performance Marketing
Two weeks ago, I blogged and did a video about the report that Millennials are "killing" casual dining restaurants. The whole idea sounded like something made up by a fired [...]