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Is the Entire Trump Campaign Just a Revenue-Generating Marketing Ploy?

Performance Marketing

You can say a lot of negative things about Donald J. Trump, but he can never be accused of not being a business opportunist. As this election cycle painfully swirls [...]


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Watch Out, FCC: Greg Walden’s Coming for You

Performance Marketing

Rep. Greg Walden, R-Ore., should be at the top of every media and technology company's lobbying to-do list. As chairman of the House Subcommittee on Communications and Technology, Walden has [...]

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Timing Really Is Everything

Performance Marketing

The recent flaps over mailings sent out by Republican fundraisers reminded me of a rule put forth years ago by the late Dick Benson: "Direct mail should be scrupulously honest." [...]