It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo.Horizon, an independent, has worked for the networks since 2006. Collectively, they spend about $15 million in media annually, according to Kantar Media.
In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing efforts on the corporation's Universal Orlando Resort.Media spending behind the new assignments is estimated at $15 million.
Macy's has found a new home for its multicultural marketing account.New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million.
The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge.
Hispanic marketing shop República has expanded its leadership team by adding executives in charge of client management and new business development.