RelayRides

Zipcar’s Customer Service Gets Horrible Reviews

As the sharing economy matures, players like Zipcar are getting schooled in the fine art of customer service. The Avis-owned car-sharing pioneer has been hounded by online consumer complaints even as it aggressively expands its fleet and locations.

Marketers Need to Embrace Peer-to-Peer Activities

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made for sharing.” They also happen to personify a trend that’s reshaping our service-based society, one that increasingly has top consumer brands jumping on board: the sharing economy.