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Owed $37 Million, Carat USA Is Relativity Media’s Largest Unsecured Creditor

Brand Marketing

By Noreen O'Leary

Relativity Media's Chapter 11 bankruptcy petition, filed July 30, lists Carat USA as its biggest unsecured creditor, with the agency owed nearly $36.8 million.

Performance Marketing

Here’s AOL’s Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

By Michelle Castillo

Brand Marketing

To Succeed as Publishers, Brands Must Shed Midcentury Mind-set

By Bonin Bough

Creativity

Earth to Echo Swings From E.T.’s Basket Even Harder in Bike Promo

By Rebecca Cullers

Brand Marketing

Relativity Media Finds First CMO in Angela Courtin

By Kristina Monllos

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OMD to Host First Upfront-like Session for Branded Content Projects

Brand Marketing

By T.L. Stanley

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content [...]