Relativity Media

Owed $37 Million, Carat USA Is Relativity Media’s Largest Unsecured Creditor

Relativity Media's Chapter 11 bankruptcy petition, filed July 30, lists Carat USA as its biggest unsecured creditor, with the agency owed nearly $36.8 million.

Here’s AOL’s Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters.

To Succeed as Publishers, Brands Must Shed Midcentury Mind-set

It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have we been lying to ourselves, but we've also been disgracing the real publishers out there who understand how hard it is to monetize content.

Earth to Echo Swings From E.T.’s Basket Even Harder in Bike Promo

Just in case the trailer for Earth to Echo didn't immediately make you think back to E.T. the Extra-Terrestrial, this bike-filled promo will leave you with no doubt that the marketing strategy is rooted firmly in 1982. While not a remake of E.T., Earth to Echo is nonetheless attempting to leverage parental nostalgia for the Steven Spielberg classic. Just listen to that inspirational John Williams-esque orchestral music! Just look at all those bikes! And if you're not one for retro cinema references, they've also thrown in pro basketball players Ricky Rubio, DeAndre Jordan and Shawn Marion. The spot was created by Portal A for Relativity Media. The result is an odd mashup, especially for a movie. But people said the same about Spielberg's innovative product placement of Reese's Pieces, and that spawned a whole industry.

Relativity Media Finds First CMO in Angela Courtin

Angela Courtin has been wooed away from Dentsu Aegis Network by Relativity Media, where she will serve as the company's first chief marketing officer. 

OMD to Host First Upfront-like Session for Branded Content Projects

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content producers.