IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
How a Refinery29 Vet Is Reshaping Domino Into a Major Digital Player
Performance Marketing
Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia.
Refinery29’s Second NewFront Heavy on VR and Data
Performance Marketing
Women's lifestyle media brand Refinery29 kicked off its second-ever NewFronts presentation by announcing a host of new initiatives, including two new YouTube channels, celebrity collaborations, brand partnerships, its foray into [...]
After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR
Performance Marketing
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, [...]
Facetime: Catch Up With Your Favorite Media and Celebs at SXSW
Brand Marketing
Celebrities like Christian Slater, Steven Tyler and Rick Ross showed up at South by Southwest gatherings in Austin, Texas, hosted by iHeartmedia, Entertainment Weekly, Refinery29 and many others.
Goldman Sachs Is Buying Up Snapchat Ads for International Women’s Day
Performance Marketing
A plethora of brands are celebrating International Women's Day today, and if you scroll