Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
More than 67 percent of women in the U.S. are considered plus size (size 14 and up) yet those women make up less than two percent of the images in media consumed by a female audience. Refinery29 and Lane Bryant are aiming to change that through The 67% Project, an initiative through which Refinery29 will include a broader range of women across all of its editorial content.
This weekend, Refinery29 is hosting 29 Rooms, an installation in Bushwick, Brooklyn, during New York Fashion Week that is full of funky works of art that are designed to inspire creativity—and Instagram posts.
Turner continues looking outside the TV box for new investments in original video content. The Time Warner company is leading a $45 million funding round in Refinery29, the digital media company focused on millennial women.
Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia.
Women's lifestyle media brand Refinery29 kicked off its second-ever NewFronts presentation by announcing a host of new initiatives, including two new YouTube channels, celebrity collaborations, brand partnerships, its foray into virtual reality, and, most notably, a new data mining program.
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
Celebrities like Christian Slater, Steven Tyler and Rick Ross showed up at South by Southwest gatherings in Austin, Texas, hosted by iHeartmedia, Entertainment Weekly, Refinery29 and many others.