REI’s Reddit Experience Shows Brands Need to Be Ready to Take the Tough Questions
Performance Marketing
REI will be closing its stores on Black Friday and paying 12,000 employees to take the day off, a move that has generated lots of goodwill—except on Reddit.
How an Alien Doodle Became Reddit’s Simple, Versatile Logo
Brand Marketing
This is the story of how a bored college kid let his mind wander in class and wound up changing the world. Wait—haven't we heard this one before? You bet [...]
Victoria Taylor Reflects on Her Time at Reddit and Life at the Center of a Media Maelstrom
Performance Marketing
When Reddit's long-simmering user frustrations boiled over into full-blown revolt last month, Victoria Taylor quickly and unintentionally became the rebellion's most celebrated martyr.
Reddit Considers Banning ‘Anything That Harasses, Bullies or Abuses an Individual or Group’
Performance Marketing
This afternoon, Reddit's recently re-appointed CEO, Steve Huffman, asked the site's massive readership to weigh in on new policies regarding the site's content.
These Digital Stats Show Exactly Why Google Fears Facebook Ads
Performance Marketing
Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe.
Reddit’s Big Challenge Is Drawing Newcomers to the Sprawling, Quirky Community
Performance Marketing
Reddit's new CEO has revealed what he sees as the biggest issue facing his massive online community—how to attract and keep new users.