Why Net Neutrality Is a Marketing Issue
Performance Marketing
The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about. Marketers, in particular, should be paying attention [...]
Why Big Brands Are Suddenly Getting Cozy With Reddit
Performance Marketing
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.
Axe May Have Stolen ‘Shower Thoughts’ From Reddit. Here’s What It’s Doing to Make Things Right
Brand Marketing
Earlier this month, Axe released its latest campaign, "Shower Thoughts." It was quickly accused of being stolen
Larry Wilmore’s Ratings Are 55% Lower Than The Colbert Report, and This Clip May Prove Why
Has Comedy Central's late-night talk lineup lost some of its intellectualism since the departures of Jon Stewart and Stephen Colbert? Yes, according to quite a few viewers on Reddit, and [...]
Reddit CEO Says Front Page Is Due for an Overhaul, Possibly Doing Away With Default Subreddits
Performance Marketing
While Reddit may be "the front page of the Internet," CEO Steve Huffman says it's a front page that could use some retooling.
Marketing on Reddit Is Scary, But These Success Stories Show Big Potential
Performance Marketing
Reddit is often called "the front page of the Internet," but for many brands it's remained a no-go zone, given the likelihood of getting flamed or trolled by anonymous users. [...]