Red Vines

Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way to get creative, as seen today when The Gap launched a micro-series on Instagram tied to the looping function.

Candy Maker Sweet on Vine, Instagram After Facebook Reach Drops 73%

Facebook's well-publicized squeeze on organic content has slashed Red Vines' organic reach 72.9 percent over the past year, a

Mobile vs. Desktop: See Which Medium Wins in 5 Key Comparisons

Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014?

Are Tablets Just as ‘Mobile’ as Smartphones?

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer.

Vine Just Got Much Better for Marketers

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to shooting their six-second spots on the mobile app.

The 5 Things Marketers Are Saying About Vine’s Loop Count

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on likes, comments and revines (same as a retweet) to measure the impact of their social clips.

Brands Are Already Using Instagram Videos and Planning for More

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar

Instagram Video Invites Ads Speculation, Puts Vine on Notice

The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's pa

Marketers Have Found a Way to Use Vine

Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork.