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Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It

Performance Marketing

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way [...]


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The 5 Things Marketers Are Saying About Vine’s Loop Count

Performance Marketing

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on [...]

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Brands Are Already Using Instagram Videos and Planning for More

Brand Marketing

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar

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Instagram Video Invites Ads Speculation, Puts Vine on Notice

Performance Marketing

The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's pa

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Marketers Have Found a Way to Use Vine

Performance Marketing

Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork.