Red Bull Triumphs With Baumgartner Jump by Getting Out of the Way
Creativity
It always seemed quite risky for Red Bull to be sponsoring a stunt that could, if things went wrong, result in a human being exploding 24 miles above the Earth. [...]
And the Brands Played On
Performance Marketing
Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights.
Ad of the Day: Red Bull
Brand Marketing
It seems a little risky to sponsor a daredevil in a stunt that could, if things go wrong, result in his body exploding 22 miles above the Earth. But Red [...]
Red Bull Motocross Ad: Sealed, Delivered, and Signed
Creativity
Don't think you'd be interested in a Red Bull ad about a motocross racer? Well, think again, and then promptly check out the spot below featuring 21-year-old Ashley Fiolek. Beautifully [...]
Melissa Campanelli’s The View From Here: Promoted Tweets, A Marketer’s Dream?
Performance Marketing
Well, it's finally happened. Earlier this week, after several months of buzz on the blogosphere, Twitter launched its Promoted Tweets program, a new advertising strategy that delivers contextually relevant ads [...]
Red Bull backs crazy bastard’s historic leap
Creativity
It's not easy for advertisers to get attention nowadays. There are too many distractions. That's why brands need to up the ante and risk someone actually perishing during a marketing [...]