If You’re Not at Least Thinking About Branded Content, You’re Missing Out
MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple [...]
Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business
Brand Marketing
New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12.
Danny MacAskill’s Truly Epic Ride Through a Scottish Ridge Proves Nothing Is Impassable
Creativity
Skye's the limit for Danny MacAskill. And he doesn't need a plane to soar. He flies just fine on a mountain bike in this seven-minute dazzler called "The Ridge." The gorgeously [...]
10 Branded Instagram Videos That Beat All Competitors
Performance Marketing
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.
Red Bull and Jaguar Test New Music-Streaming Ads
Performance Marketing
The music-streaming service space continues to heat up for both advertisers and musicians. SoundCloud has now launched five new ad products that it hopes will help reel in the same [...]
Red Bull’s Danny MacAskill Rides the Playboy Mansion in the Best Action It’s Seen in Years
Creativity
Traditionally, the Playboy Mansion's main attraction has been the small army of Playmates who hang around it. But professional cyclist Danny MacAskill manages to overshadow even the bunnies, as he [...]