Millennials, Music and Marketing
Performance Marketing
Music is a powerful marketing vehicle that fits neatly into the social media space. Big brands have aligned with celebrity artists to reach Millennials in their native social media milieu. [...]
Meerkat’s Cameo Feature Could Unite Brands and Influencers in Exciting New Ways
Performance Marketing
Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems [...]
This Top 10 List of Sports Content Creators Shows a Major Consumer Shift
Brand Marketing
Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular [...]
5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships
Brand Marketing
Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives.
Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads
Performance Marketing
Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a [...]
Forget New York and Paris—Fashion Weeks Are Found From Seattle to Stockholm
Brand Marketing
The fashion forward are not limited to the runways of Paris, Milan and New York. Welcome to Fashion Week—in Hoboken. As in New Jersey. Also, Seattle, Tampa, Phoenix, Austin, Brooklyn [...]